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Vivo makes big expansion into Europe

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Vivo, one of many largest smartphone manufacturers on the planet, is increasing its operations in Europe. The corporate will now promote telephones and equipment within the UK, France, Germany, Italy, and Spain.

Vivo is kicking issues off with the X51 5G flagship cellphone, basically a rebranded model of the X50 that launched earlier within the yr. Its headline characteristic is a “gimbal-style” digicam system that’s claimed to supply much-improved picture stabilization.

The X51’s different options embrace ultrawide, 2x, and 5x telephoto cameras, a Snapdragon 765 processor, a 90Hz 6.56-inch 1080p OLED display screen, 256GB of storage, a 4,315mAh battery, and 33W quick charging. It’ll value £749 ($972) within the UK and go on sale on October 29th.

The corporate can even be promoting the Y70, Y20s and Y11s, cheaper telephones that target lengthy battery life, in addition to wi-fi earbuds and neckbuds.

Vivo is commonly ranked as one of many prime 5 smartphone distributors worldwide, with giant market share in areas like China, India, and Southeast Asia. IDC’s most up-to-date knowledge noticed it overtaken by Oppo, nevertheless, with which it shares the identical proprietor: BBK Electronics, the massive Chinese language conglomorate that additionally owns OnePlus and Realme.

Vivo is thought for experimental {hardware} options that it typically reveals off in idea type earlier than transport in business merchandise. In-display fingerprint sensors and pop-up selfie cameras are examples of now-commonplace options that Vivo pioneered.

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