Samsung Regains Top Spot in Global Smartphone Market in August, Huawei Falls to 16 Percent: Counterpoint


Samsung has regained its prime place within the international smartphone market as of August 2020 after dropping it to Huawei earlier this 12 months, Counterpoint’s newest report suggests. It additionally returned to the highest spot in India as properly, for the primary time since 2018, based on the report. In August the Korean big loved 22 % of the month-to-month international smartphone market share – the best by any producer to take action. Huawei has reportedly slipped into second place globally in August with 16 % market share, a major decline from April when it loved a market share of 21 %. Xiaomi, however, is seeing a gradual enhance and it has 11 % of the worldwide smartphone market share as of August 2020.

There was a brief downfall in Samsung smartphone gross sales throughout April because of the lockdown restrictions in main markets like India, the report says. Nonetheless, the corporate appears to have rebounded as India recovered from the lockdown. In India, Samsung adopted aggressive on-line channel technique to seize the alternatives arising resulting from anti-China sentiments, and it has managed to achieve the best market share within the nation since 2018. Globally, Samsung’s market share has elevated by 2 % since April to August – from 20 % to 22 %.

Nonetheless, the hole between the worldwide smartphone market share of Huawei and Samsung has widened resulting from reducing smartphone gross sales of Huawei. In April, Huawei managed to take Samsung’s prime spot with 21 % market share, nevertheless it declined to 16 % in August 2020.

Xiaomi has managed to extend its international market share from eight % to 11 % from April to August 2020, Counterpoint says. The rise is attributed to the corporate’s robust presence in markets like Central Japanese Europe, leveraging Huawei’s lower in market on this area. Apple has stored its momentum regular with 12 % international smartphone market share since April, all the best way all the way down to August 2020. The report says that there must be a rise in gross sales with the launch of the iPhone 12 sequence however that rise will solely be seen in November. iPhone 11 and iPhone SE 2020 gross sales have helped in conserving issues regular until then.

Counterpoint analysis analyst Minsoo Kang feels that Samsung, Apple, Xiaomi, and Oppo will see an increase in smartphone market share. “Geopolitical insurance policies and political affairs amongst nations are affecting the smartphone market in some ways. There shall be heightened advertising exercise to grab alternatives in these areas and segments. Consequently, the focus of prime gamers within the smartphone market shall be a lot stronger. We see gamers like Samsung, Apple, Xiaomi and Oppo benefiting essentially the most.”

Is that this the top of the Samsung Galaxy Word sequence as we all know it? We mentioned this on Orbital, our weekly know-how podcast, which you’ll be able to subscribe to by way of Apple Podcasts, Google Podcasts, or RSS, obtain the episode, or simply hit the play button beneath.

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