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Samsung Regains Top Spot in Global Smartphone Market in August, Huawei Falls to 16 Percent: Counterpoint

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Samsung has regained its high place within the world smartphone market as of August 2020 after shedding it to Huawei earlier this 12 months, Counterpoint’s newest report suggests. It additionally returned to the highest spot in India as effectively, for the primary time since 2018, based on the report. In August the Korean large loved 22 p.c of the month-to-month world smartphone market share – the best by any producer to take action. Huawei has reportedly slipped into second place globally in August with 16 p.c market share, a big decline from April when it loved a market share of 21 p.c. Xiaomi, alternatively, is seeing a gradual enhance and it has 11 p.c of the worldwide smartphone market share as of August 2020.

There was a short lived downfall in Samsung smartphone gross sales throughout April because of the lockdown restrictions in main markets like India, the report says. Nevertheless, the corporate appears to have rebounded as India recovered from the lockdown. In India, Samsung adopted aggressive on-line channel technique to seize the alternatives arising as a consequence of anti-China sentiments, and it has managed to realize the best market share within the nation since 2018. Globally, Samsung’s market share has elevated by 2 p.c since April to August – from 20 p.c to 22 p.c.

Nevertheless, the hole between the worldwide smartphone market share of Huawei and Samsung has widened as a consequence of reducing smartphone gross sales of Huawei. In April, Huawei managed to take Samsung’s high spot with 21 p.c market share, nevertheless it declined to 16 p.c in August 2020.

Xiaomi has managed to extend its world market share from eight p.c to 11 p.c from April to August 2020, Counterpoint says. The rise is attributed to the corporate’s sturdy presence in markets like Central Jap Europe, leveraging Huawei’s lower in market on this area. Apple has saved its momentum regular with 12 p.c world smartphone market share since April, all the best way right down to August 2020. The report says that there needs to be a rise in gross sales with the launch of the iPhone 12 sequence however that rise will solely be seen in November. iPhone 11 and iPhone SE 2020 gross sales have helped in preserving issues regular until then.

Counterpoint analysis analyst Minsoo Kang feels that Samsung, Apple, Xiaomi, and Oppo will see an increase in smartphone market share. “Geopolitical insurance policies and political affairs amongst nations are affecting the smartphone market in some ways. There shall be heightened advertising and marketing exercise to grab alternatives in these areas and segments. Because of this, the focus of high gamers within the smartphone market shall be a lot stronger. We see gamers like Samsung, Apple, Xiaomi and Oppo benefiting probably the most.”


Is that this the top of the Samsung Galaxy Observe sequence as we all know it? We mentioned this on Orbital, our weekly know-how podcast, which you’ll be able to subscribe to through Apple Podcasts, Google Podcasts, or RSS, obtain the episode, or simply hit the play button under.

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