Builders who break these guidelines threat having their apps pulled from the Google Play Retailer and their accounts suspended.
from the Google Play Retailer final month highlights the continuing battle the corporate faces making an attempt to maintain poor-quality, damaged, or downright harmful software program out of the ecosystem. Whereas unhealthy actors will all the time discover methods to sneak malware onto customers’ gadgets, builders have a job to play in maintaining the app market freed from junk, too.
Google’ outlines its guidelines for app builders throughout the Google Play Developer Insurance policies and Developer Distribution Settlement, which lay out the boundaries of app content material and functionalities which might be allowed on the platform. Builders who break these guidelines threat having their apps pulled and their accounts suspended completely.
After analysing apps for coverage compliance on Google Play earlier in October, the corporate has recognized 4 of the commonest errors and coverage violations that builders make, and supplied tips about tips on how to keep away from them.
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Hyperlinks that take customers again to different apps on the Play Retailer
In response to Google, some of the frequent errors builders make is together with buttons or menus inside their apps that hyperlink customers again to the Play Retailer, both to apps by the identical developer or to advertisements or promotional hyperlinks.
Andrew Ahn, product supervisor, Google Play App Security, stated: “With out this readability, apps could get enforced for having misleading / disguised advertisements. One of many methods to keep away from such errors is by explicitly calling these out by labelling the buttons and hyperlinks as ‘Extra Apps’, ‘Extra Video games’, ‘Discover’, ‘Try our different apps’, etcetera.”
Spammy app descriptions
Stuffing key phrases into the app description is one other huge no-no for builders. Whereas this would possibly enhance your app’s discoverability, it can additionally promptly land you in Google’s unhealthy books. “Textual content blocks or lists that comprise repetitive or unrelated key phrases or references violate our Retailer Itemizing and Promotion coverage,” stated Ahn.
Writing a transparent app description explaining precisely what your app does in a manner that customers can perceive is one of the best ways to keep away from this violation, Ahn added.
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Deserted and damaged apps
Damaged and deserted apps are of no use to anybody. Not solely are they probably to attract poor scores for builders, however they’re going to even be flagged as violating Google Play’s minimal performance coverage. To stop this, builders ought to take into account unpublishing such apps from the Play Retailer. This may not have an effect on customers who’ve already put in the app, and builders can all the time select to re-publish them after addressing the problems, Ahn stated.
Google says sees a excessive quantity of app submissions which might be merely ‘webviews’ of present web sites designed to drive site visitors to stated website. These are thought of spam and are faraway from Google Play. “As an alternative, take into account considering by means of what customers can do or do higher with the app than in an online expertise and implement related options and functionalities that enrich the person expertise,” stated Ahn.